Remarketing Kya Hoti Hai? Aur Kaise Karte Hein?

Remarketing kya hoti hai ? aur isko samjhne se pehle aapko ye pata hona chaiye ki ye paid ads ka hissa hoti he. Iske liye aapko paise kharch krke ads chalane hote hein apne purane visitors ko re target karte hein.

 

Remarketing Kya Hoti Hai?

 

Jab koi visitor aapki website par visit karta hai aur aapki website par koi product ko dekhta hai ya services ke bare mein janne ke liye aapke page ko dekhta hai aur aap us visitor ko track kar rahe hote ho (Browser cookies visitor ko track karne mein help karti hein).

Visitor ke website se jaane ke baad aap us visitor ko tracking code ki help se us visitor ko apne prodcut ye service ke ads dikhate ho. (Isi tarah se facebook dynamic advert karte hein.)

 

Remarketing Samjahte Hein Example Ke Dwara

Example ke liye amazon ko lete hein aur uska ek product TV lete hein.

Ab aapne amazon ki website par jakar ek TV ko dekha aur uske page par us product ke baare mein padha. Thodi der baad aap amazon ki website ko band karke kisi dusri website par kuch kaam karne lagte hein.

Ab aap payenge ki jis website par aap abhi hain, usi website par aapko us TV ka Ad dikh raha hai jo aapne amazon ki website par dekha tha.

Thodi der baad aap facebook par jate hein to aap pate hein ki vahi TV ka Ad aapko facebook par dikh raha hai.

Is tarike se amazon ne aapko track kar liya hai aur ye Ad aapko baar baar dikhta rahega jab tak aap apne browser ki cookies delete nahi kar dete ya amazon par jakar koi dusra product nahi dekh lete.

Is saare process ko hi hum Remarketing kehte hain. ( Apne product ki dobara marketing karna aur high value wale prospects ko dobara dikhana remarketing keh lata hai.)

Remarketing, Appki help karta hai aapke products ko customers ko remind karane mein aur aapki website ko brand value bnane mein.

Remarketing ke through aap customers ko action lene ke liye force karte ho ki vo click kare aur aapki website se purchase kare.

 

remarketing process in hindi

 

Remarketing Karne Ke Liye Kya Karna Hota Hai?

 

Remarketing karne ke liye aapko bas ek remarketing code copy karke apni website ke source code mein paste karna hota hai, jisse aapki website – visitor ko cookie ID track kar pate hein jo aapki website par visit karte hein.

Isi tarha se aapko Facebook ka facebook Pixel Code aapko aapni website ke source code mein paste karna hota hai aur facebook par aap apne website ke ads dikha sakte hein, remarketing ke liye.

Isi tarah se aap dynamic remarketing kar sakte hein aur iske liye aapko different codes website ke source code mein paste karne hote hein jo ki aapki website ke sabhi pages ke head code mein honi chaiye.

Is code mein extra variable hota hai jise aap “Product ID” kehte hein. Iske liye aapko product catalouge ko CSV format mein upload karna hota hai jiske format mein ek variable ka column hota hai jise hum “Product ID” kehte hein.

Jab bhi koi visitor product page ko visit karta hai to us page ki product ID capture ho jati hai aur dyanamic data CSV file se fetch kar liya jata hai jiske through us customer ke liye ek custom Ad banakar usey target kiya jata hai.

 

ये सब भी पढ़ें और अपना डिजिटल मार्केटिंग का ज्ञान बढ़ाएं :

 

 

 

 

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